BRANDING & IDENTITY / PACKAGING

VELA CANDLE SUBSCRIPTION

Vela is a candle subscription box company whose mission is to supply people with candles that not only smell good and are free of harmful ingredients, but that also look great in any space. The candle market is saturated with candles covered in bright and gaudy packaging that people don’t want to display in their homes.
By utilizing removable packaging and a neutral color palette, Vela is able to create candles that go beautifully in any space. The wordmark was largely inspired by the wispy qualities of a candle’s flame and smoke while many other elements of the packaging reflect the geometric and minimal qualities of the candles themselves.