BRANDING & IDENTITY

BY STACY

As By Stacy began to expand their business into retail stores, they looked to create a brand that could grow with them. Bex Design Studio partnered with By Stacy to design this new branding & identity system. The skin tools and scrunchies branding is bright and modern. Everything from the soft color palette to the delicate typefaces embody the brand’s commitment to ethical beauty and empowered community.