BRANDING & IDENTITY / PACKAGING

NOVA BOOCH

Nova Booch is gluten free, non-GMO, and full of healthy acids and probiotics. This drink is aimed at people of all ages who want an alternative to other sugary bubbly drinks to maintain a healthier lifestyle. The package design incorporates a mix of organic and cosmic shapes, inspired by both its celestial name and the ingredients in its beverages. The color palette is pulled from the flavors of the drinks yet soft enough to tie back to the health conscious and organic qualities of the beverage. Nova Booch went on to win a Gold ADDY Award in Student Packaging from the Tuscaloosa, AL chapter of the American Advertising Federation.